For e-commerce firms and logistics service providers, behavior such as availing to send rakhi to Auckland during Raksha Bandhan showcases a very key operational dilemma: coping with seasonal peaks of cross-border delivery without sacrificing on cost, time, or satisfaction. https://medium.com/@thedesifoodonline/how-seasonal-peak-e-commerce-drives-cross-border-logistics-innovation-6e8f16c349ad