In today’s highly competitive business world, a brand is much more than just a logo or a catchy slogan—it is the perception that customers, stakeholders and the public have about a company. Public Relations (PR) plays a crucial role in shaping and maintaining this perception and ensuring that a brand stands out for the right reasons in front of right audience. A well-executed PR stra... https://limelitebrandsolutions.com/the-role-of-public-relations-in-building-a-strong-brand-identity/