Shorten it with acronyms. For those who have an extended organization name, don’t be afraid to play with initials and use an acronym to your URL. For example, IMDB.com is a brief domain name based upon the small business initials; in which InternetMovieDatabase.com might need felt clunky and probably tricky https://brandable-domain-name01233.goabroadblog.com/31299222/the-smart-trick-of-contrum-that-no-one-is-discussing