In the world of digital advertising, understanding key metrics is essential to measure success and optimize ad revenue. One with the most commonly used metrics for publishers, advertisers, and marketers alike is how to calculate ecpm. eCPM serves as a standard metric to gauge the profitability and performance of ads, https://baxter-parker-2.thoughtlanes.net/ecpm-what-it-is-and-why-it-matters-in-digital-advertising