I had an example of this recently which has a shopper, Perkbox. Their platform webpage was rating properly accidentally. With no remaining optimized for just about any particular search phrase. The meta title & h1 was centered all over ‘staff working experience platform’, which doesn’t have any lookup demand. https://riverhtwwb.bleepblogs.com/27265524/top-latest-five-how-to-sell-seo-urban-news