You are looking on the quarterly experiences. Revenue projections are solid. Your revenue staff is firing on all cylinders. The industry is ripe for disruption. Then, the CIO walks in.   You talk to, "How rapidly can we start a new, customized buyer loyalty application? Our competitors are gaining ground." https://daltonrdocz.actoblog.com/40369922/your-biggest-aggressive-edge-is-hiding-as-part-of-your-server-area