"Bricks-and-mortar" relates to businesses (or other entities) housed in structures, however it isn't going to do the job very well for some other things which can happen online or not. Conference individuals and getting close friends comes about online and "in real lifetime", or in some cases "on the globe". https://mbacasestudysolution93874.nizarblog.com/38590767/case-study-analysis-solution-an-overview